Privacy Policy

1. Information We Collect

When you use our website or book a tour with us, we collect the following types of personal information:

Information you provide directly:

Full name and contact details (email address, phone number / WhatsApp number)
Nationality and passport information (when required for specific tour permits)
Tour preferences, travel dates, and number of participants
Payment information (processed securely through third-party payment processors)
Special requests, dietary requirements, or accessibility needs
Messages and communications you send to us via the contact form or WhatsApp

Information collected automatically:

IP address and approximate geographic location
Browser type, language, and version
Pages visited, time spent on pages, and links clicked
Referring website URL
Device type and operating system

2. How We Use Your Data

We use the information we collect for the following purposes:

To process and confirm your tour bookings and reservations
To send booking confirmations, reminders, and essential trip information
To communicate with you about your booking via email or WhatsApp
To improve our website, services, and the overall customer experience
To respond to your inquiries, questions, and support requests
To send you relevant promotions and updates (only with your consent)
To comply with legal obligations and resolve disputes
To analyse website traffic and usage patterns for service improvements

We will never sell your personal data to third parties or use it for purposes beyond what is described in this policy without your explicit consent.

3. Data Sharing

We may share your personal information with trusted partners only when necessary to fulfil our services:

Local Tour Partners & Guides: To coordinate logistics, bookings, and ensure smooth tour operations in Morocco.
Payment Processors: To securely handle payment transactions (e.g., Stripe, PayPal). These providers have their own privacy practices.
Email Service Providers: To send booking confirmations and communications on our behalf.
Legal Authorities: When required by law, court order, or government regulation.

All third-party partners are carefully vetted and are contractually required to handle your data securely and only for the specified purposes.

4. Cookies

Our website uses cookies — small text files stored on your device — to enhance your browsing experience. We use the following types of cookies:

Essential Cookies: Necessary for the website to function properly (e.g., session management).
Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics).
Marketing Cookies: Used to deliver relevant advertisements and to track the effectiveness of our campaigns.

You can control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website.

5. Data Security

We take the security of your personal information seriously. We implement appropriate technical and organisational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. These include:

Secure HTTPS encryption for all data transmitted via our website
Restricted access to personal data — only authorised staff can access it
Regular security assessments and updates to our systems
Secure third-party payment processors for handling financial information

While we strive to use the most commercially acceptable means to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Your Rights

Depending on your location, you may have certain rights regarding your personal data, including:

Right of Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete information.
Right to Erasure: Request deletion of your personal data ("right to be forgotten").
Right to Restrict Processing: Request that we limit how we process your data.
Right to Data Portability: Receive your data in a structured, machine-readable format.
Right to Object: Object to the processing of your data for direct marketing purposes.
Right to Withdraw Consent: Withdraw consent to data processing at any time.

To exercise any of these rights, please contact us at Contact@morocco-tours-vip.com. We will respond within 30 days.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including:

Booking records are retained for up to 5 years for accounting, tax, and legal compliance purposes.
Marketing preferences and communication history are retained for 2 years after your last interaction.
Website analytics data (anonymized) may be retained indefinitely for service improvement.

After the applicable retention period, your data will be securely deleted or anonymized.

8. Third-Party Links

Our website may contain links to third-party websites, including social media platforms, review sites (like TripAdvisor or Google), and external booking partners. These websites have their own privacy policies, and we are not responsible for their content or how they handle your personal information.

We encourage you to review the privacy policies of any third-party websites you visit through links on our site.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please do not hesitate to contact us:

Email: Contact@morocco-tours-vip.com
Phone / WhatsApp: +212 625-132443
Address: Marrakech, Morocco

We are committed to working with you to resolve any concerns about your privacy. Our team will get back to you as quickly as possible, typically within 2 business days.